Men's line development

Grooming with performance and a premium identity.

Private develops, registers and produces your brand's men's line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.

Male grooming is one of the fastest-growing categories in the beauty market. Private develops men's skincare, beard care and styling, aftershave, deodorants and body splashes with performance and a signature fragrance, for brands serving an audience that pays premium for results.

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Bench · Men's

Products we develop.

Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.

Men's skincare
Aftershave lotion
Beard oil
Beard balm
Beard shampoo
Deodorant
Body splash
Styling pomade

Purposes and claims

MoisturizingPost-shave soothingAnti-irritationMen's hair careStylingSignature fragrance

Development paths

Portfolio formula or 100% exclusive.

Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.

Path 01

Validated portfolio formula

Your men's line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.

Reduced development time
Stability and safety already validated
Customization of sensory profile and fragrance

Path 02

100% exclusive development

R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.

Formula owned by your brand
Actives and sensory profile defined in the briefing
Technical edge mapped from the start

Choose the packaging too

Packaging for the men's line.

The library has packaging suited to this line. Compare by volume, material and neck finish, build a shortlist and it goes into the technical assessment of the product Private will develop and manufacture.

Explore the library

By packaging type