CatalogHair line
Hair line development
Treatment, styling and color for all hair types.
Private develops, registers and produces your brand's hair line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.
Hair product development covers treatment, finishing and color for all hair types. Private formulates shampoos, conditioners, treatment masks, leave-ins, oils and finishers focused on nourishment, reconstruction, anti-hair-loss, curls and scalp care. Professional and consumer lines, with sensory profile and claims tuned to your brand's positioning.
Assess my projectBench · Hair
Products we develop.
Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.
- Shampoo
- Conditioner
- Treatment mask
- Leave-in
- Hair oil
- Hair serum
- Sprays and finishers
- Mousse
- Pomade
- Styling gel
- Paste
- Wax
- Color toner
- Semi-permanent color
Purposes and claims
Development paths
Portfolio formula or 100% exclusive.
Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.
Path 01
Validated portfolio formula
Your hair line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.
- Reduced development time
- Stability and safety already validated
- Customization of sensory profile and fragrance
Path 02
100% exclusive development
R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.
- Formula owned by your brand
- Actives and sensory profile defined in the briefing
- Technical edge mapped from the start
Choose the packaging too
Packaging for the hair line.
Over 440 packaging options in the library suit this line. Compare by volume, material and neck finish, build a shortlist and it goes into the technical assessment of the product Private will develop and manufacture.
Explore the libraryNext step
Ready to develop your hair line?
Technical assessment with a dedicated specialist. NDA before any sensitive project information.
Development catalog
Other lines.
The same technical and regulatory standard, applied to the other categories in the portfolio.