CatalogKids line
Kids line development
Hypoallergenic lines with dermatological approval.
Private develops, registers and produces your brand's kids line: formulation, stability and safety testing, ANVISA registration or notification, and manufacturing with per-batch traceability, ISO 9001 standard.
The kids line requires hypoallergenic, gentle, dermatologically approved formulation. Private develops tear-free shampoos, conditioners, soaps, lotions and colognes, with delicate cleansing, light hydration and a soft fragrance, serving an audience that prioritizes safety and trust in the brand.
Assess my projectBench · Kids
Products we develop.
Each product can start from a validated base in the technical portfolio or be formulated from scratch for your brand, with sensory profile, actives and claims defined in the briefing.
- Shampoo
- Conditioner
- Liquid cleanser
- Bar soap
- Moisturizing lotion
- Cologne
- Bath oil
Purposes and claims
Development paths
Portfolio formula or 100% exclusive.
Two technical paths to the same delivery: a regulated product, produced and shelf-ready. The choice depends on the timeline, the investment and the edge your brand needs.
Path 01
Validated portfolio formula
Your kids line starts from one of the 2,000+ already-tested formulas in our technical portfolio, with adjustments to sensory profile, fragrance and claims for your brand.
- Reduced development time
- Stability and safety already validated
- Customization of sensory profile and fragrance
Path 02
100% exclusive development
R&D formulates from scratch based on the briefing: selected actives, bespoke texture and scent. The formula belongs to your brand, with a contractual restriction on resale to third parties.
- Formula owned by your brand
- Actives and sensory profile defined in the briefing
- Technical edge mapped from the start
Choose the packaging too
Packaging for the kids line.
The library has packaging suited to this line. Compare by volume, material and neck finish, build a shortlist and it goes into the technical assessment of the product Private will develop and manufacture.
Explore the libraryBy packaging type
Next step
Ready to develop your kids line?
Technical assessment with a dedicated specialist. NDA before any sensitive project information.
Development catalog
Other lines.
The same technical and regulatory standard, applied to the other categories in the portfolio.