Packaging archive
Mascara packaging for cosmetics
Mascara packs combine bottle, wand, brush and wiper as a calibrated set in which every part depends on the others. They suit lash mascara, brow gel and lash treatment. The archive includes brushes in different shapes, each one changing the finished effect.
The brush defines the effect and is what the consumer notices. Fibre bristles separate and lengthen, silicone brushes curl and define, an hourglass shape concentrates product at the root. The wiper calibrates how much product travels up on the brush, and it is what prevents the excess that clumps.
This category is part of the Makeup: mascara, eyeliner and compacts group. See the full group in the archive
Quick facts
- Volume range
- 4 to 13 ml
- Most frequent materials
- Acrylic / AS / ABS · Plastic (other)
How to choose
Choose the brush by the effect the formula promises, because brush and mass work together: a volumising mass with a thin brush will not deliver volume, and a fluid mass with a dense brush smudges. Confirm neck sealing, since mascara dries out quickly once air gets in. And test the full set with the real formula before signing off, because the result only shows up in application.
Development lines that use this packaging
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Search by type, volume, neck finish or material. E.g.: · · ·
All options
11 ml
10 ml
10 ml
10 ml
10 ml
4 ml · Acrylic
10 ml
13 ml
6 ml
10 ml · Metallised plastic
10 ml
7 ml
7 ml
Mascara
Mascara
Mascara
Mascara
Mascara
Mascara
Frequently asked questions
Does the mascara brush change the result?
It changes it decisively. The same mass delivers different effects depending on the brush: fibre separates and lengthens, silicone curls and defines, an hourglass shape concentrates volume at the root. That is why brush and formula are developed together, and swapping the brush after batch approval changes the perceived product.
Why does my mascara dry out before its shelf life?
Almost always because air is getting in, either through insufficient neck sealing or from the habit of pumping the brush inside the tube. Sealing is a packaging spec and should be tested. Pumping is user behaviour, usually addressed with on-pack guidance.
Other archive categories
- Bottles+520
- Spray bottles+300
- Dropper bottles+230
- Pumps, valves and caps+180
- Jars+180
- Airless bottles+140
- Pump bottles+130
- Tubes+100
- Accessories, samples, kits and refills+90
- Lip gloss packaging+60
- Lipstick and stick packaging+50
- Makeup: mascara, eyeliner and compacts+50
- Roll-on bottles+30
- Nail polish bottles+20
Mascara packaging
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